Take your campaign underwater
Brands & Businesses
Underwater stills, video and commercials for brands, resorts and businesses.
Underwater storytelling
We are underwater storytellers. For over a decade we have turned the water into an immersive canvas, and we thrive on the challenge of giving a brand, a business or a product its own aquatic twist.
We shoot for gear and product brands, dive operators and liveaboards, marine contractors, and destinations. Your product in its natural element. Your guests on a real dive. Your crew on the job. Your destination below the surface.
Water is our expertise. We are divers first and foremost, with an intimate knowledge of working underwater safely and efficiently, and creatives with backgrounds in filmmaking and brand marketing. Justin Lutsky holds PADI Dive Instructor and Public Safety Diver certifications, studied Film Production at Chapman University, is a member of the Society of Camera Operators, and spent ten years in high-end post. Abbey Blake is a PADI Mermaid Instructor and freediver who performs underwater and coaches talent of all levels, from experienced pros to first timers. She has spent over a decade leading brand and social marketing, from identity and ad creative to channel strategy and audience growth.
Selected work
Myers Marine Division Years of dry and underwater coverage for a commercial diving contractor.
Queen Mary Frames of the propeller room, made for display.
Anantara Kihavah Underwater proposal campaign, Discover Scuba content and land photography, Maldives.
Cutlass Supplements Underwater stills, video and a full commercial, concept to finished cut.
Goyojo Underwater video of their mini scuba tanks, shot on location.
Oceanears Photo and video of their underwater sound system, in the water.
Act on Plastic Underwater campaign stills, staged amid plastic waste.
SCUBA Queen USA Underwater promo images for the Miss SCUBA USA pageant.
Divevolk Underwater photo and video of their phone cases.
What we shoot for brands
Resort and tourism Marketing and promotional imagery for a property or a destination, under the water and on the surface. View more images →
Product Underwater product photography, with the product in its natural element. View more images →
Brand campaigns Underwater stills and video for a campaign, from the first idea to the finished work. View more images →
On the job Your boats, crew and gear at work, above the water and below. View more images →
Reach
- 180,000+Instagram and TikTok followers
- 10+Years sharing underwater work
Over a decade of sharing our work has built an audience of people who follow underwater imagery specifically, and what we shoot for you can go out through our accounts as well as yours.
Brands we work with
Resorts, products and dive operations we have photographed under the water and on land, and the travel partner for our adventures.
On location, worldwide
From Alaska to Raja Ampat, we bring the shoot to your water.
- Alaska
- California
- La Paz
- Florida
- Cozumel
- Belize
- Roatan
- Bonaire
- Red Sea
- Dubai
- Maldives
- Philippines
- Bali
- Raja Ampat
The studio
Our turnkey studio in Fullerton, Orange County, is the ideal setting for product work: a controlled underwater environment, and stunning, creative product photos every time. See the studio.
Start a project
Send us whatever details you have, and we’ll start a conversation from there. The more detail the better, but if you’re starting from scratch, we’re here to craft ideas and concepts with you.
Who you'll be in the water with
Justin Lutsky
Underwater Photographer & Cinematographer
Society of Camera Operators · PADI Dive Instructor
Abbey Blake
Underwater Performer & Talent Coach
Freediver · Lifeguard · 10+ years on breath-hold
Frequently asked questions
Do you work with brands or commercial clients?
Yes. We shoot underwater imagery for brands, campaigns and product launches. Justin spent ten years in high end post production before this, and work comes back finished. Casting, stunt coordination and large scale marine support are not in house. We bring in specialists we have worked with when a project needs them.
How do licensing and usage rights work on a commercial shoot?
Licensing is scoped per project and written into the proposal. Tell us where the images need to run, in what markets and for how long, and the license is written to match. Timelines work the same way: the schedule and the delivery date are agreed as part of the scope.
Do you travel to shoot?
Yes. We travel for commercial projects, private commissions, and our signature workshops. So far that has meant California, Florida, Mexico, Roatan, the Maldives, Bali, Dubai and the Red Sea. Tell us where the shoot is and we will tell you what it takes.
